Start selling on bol

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Start selling on bol!

Bol is a leading online marketplace in the Netherlands and Belgium, enabling established brands and independent sellers to reach a wide audience. It is known for its commitment to quality, customer satisfaction, and user-friendliness. In 2024, Bol generated €6 billion in gross merchandise volume (GMV), highlighting its effectiveness in attracting sellers.

Benefits of Selling on Bol

Discover new opportunities and empower your entrepreneurial spirit with Bol—your collaborative partner. Join bol and benefit from:

Wide Audience Reach & Marketing Opportunities

Selling on bol connects you to millions of potential buyers in the Netherlands and Belgium, enhancing your sales potential. The platform also offers marketing tools like promotional campaigns and featured listings to boost product visibility and drive traffic to your offerings.

Support for Sellers & Brand Reputation

Bol offers dedicated support to help sellers optimize their strategies and improve operational efficiency. As a trusted online marketplace, it boosts consumer confidence, aiding smaller sellers in building credibility and growing their businesses.

Integrated Services & Ease of Use

Bol provides a user-friendly platform with integrated tools and services to simplify the sales process. Enjoy secure payments, streamlined order fulfillment, and easy management of product listings and sales performance, allowing you to concentrate on growing your business.

Ready to boost your business success?

Explore how selling on Bol can drive your growth! Find out how it works and start today!

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Why Sell on bol in 2025? Key Benefits and Statistics

bol continues to demonstrate its strength as a leading e-commerce platform in the Netherlands and Belgium. Here are some compelling statistics that highlight the advantages of selling on bol:

Stable Customer Base

Bol attracts approximately 14 million customers annually, providing sellers with a vast audience to reach and engage with.

Growing Sales Partners

The platform's sales partners have grown to about 47,000 sales in 2024, more than double since 2019, highlighting a thriving marketplace with diverse products.

Low Entry Barriers

Sellers can start their online shop on bol.com without incurring initial start-up costs, making it an accessible option for new entrepreneurs looking to enter the e-commerce space.

Commission-Based Fees

The platform operates on a low-risk model where sellers only pay commission fees on sold items, allowing them to minimize financial risks while maximizing potential profits.

These statistics underscore bol’s position as a valuable platform for sellers aiming to expand their reach and grow their businesses in the competitive e-commerce landscape.

FAQs

Below are some frequently asked questions to help you navigate selling on bol effectively.
If you need help with managing your multiple sales channels please feel free to reach out to support@tom-it.nl

To create a seller account, visit the bol partner platform and follow the registration process, providing required business information and verifying your identity.

Sellers incur various fees, including commission on sales and possible additional costs for advertising and logistics services. Detailed information is available in the fee schedule on the partner platform.

You can manage your product listings through the seller dashboard, where you can add, edit, and remove products. With Tom IT Marketplace Connect, you can unify orders, sync tracking in real-time, and control inventory dynamically. This integration streamlines multi-channel selling, making it effortless to manage your listings across multiple platforms.

Bol offers dedicated seller support including guidance on best practices, assistance with technical issues, and resources to optimize your selling strategies. If you need support with integrating Marketplace-connect app and bol feel free to contact support@tom-it.nl

Bol offers various marketing tools, including promotional campaigns and featured listings, to help increase product visibility and drive traffic to your offerings.

For more detailed information, please refer to the Bol Partner Platform Help Center.

The Marketplace Order Connector app simplifies the process of importing orders from various sales channels into your shop. Given the multitude of marketplaces available today, managing orders across different systems can be challenging.

With our app, you can effortlessly sync your bol orders with your shop, allowing you to focus on selling without the hassle of manual updates. This integration ensures you never miss out on potential customers, streamlining your operations and enhancing your multi-channel selling experience.
Feel free to consult our help guides or contact support@tom-it.nl