Kaufland Global Marketplace: Join as a Seller on Kaufland's Online Platforms!
Benefits of Selling on Kaufland
Discover the numerous advantages of selling on Kaufland, where extensive customer reach meets robust support and growth opportunities:
Extensive Customer Reach
Gain access to a vast audience with 81 million potential online shoppers and 32 million monthly visitors on Kaufland.de, enhancing your brand visibility.
Streamlined Selling Process
Enjoy a simple registration that allows you to sell across all Kaufland marketplaces, with easy setup options via REST API, CSV, or XML.
Comprehensive Support and Services
Benefit from first-level customer support, personalized assistance in multiple languages, and various marketing channels to drive growth.
Robust Infrastructure
Leverage over 110 integrated software interfaces and additional marketplace services designed to support your sales efforts and performance optimization.
Ready to connect with 81 million potential online customers across 6,400+ product categories?
Start Selling on Kaufland Today! With a single sign-up, you can list your offers on up to seven Kaufland marketplaces simultaneously. Don’t miss out on this opportunity to expand your reach internationally—join us now!
Why Sell on Kaufland in 2025? Key Benefits and Statistics
Unlock the potential to reach millions of customers with Kaufland, where you can access a vast network of online shoppers and benefit from comprehensive support services designed for your growth.
81 million
Access to 81 million potential online shoppers.
6 400
Over 6,400 product categories available.
Single sign-up
One registration grants access to all Kaufland marketplaces.
List your products on up to seven Kaufland marketplaces at the same time.
FAQs
Below are some frequently asked questions to help you navigate selling on Kaufland effectively.
If you need help with managing your multiple sales channels, please feel free to reach out to support@tom-it.nl
1. What is Kaufland Global Marketplace?
Kaufland Global Marketplace allows you to sell on multiple country-specific platforms with a single registration. Our technology streamlines the management of your offers, orders, and product data, supporting your international growth. By joining Kaufland, you can enhance your sales strategy and reach diverse audiences. To get started, visit Kaufland Seller Signup.
2. What Information and Documents Are Required for Registration?
For registration, we need the following information and documents:
- Details about your company representatives
- Information on beneficial owners and shareholding percentages
- Tax-related information, including your company’s VAT ID and, if applicable, a VAT ID for the marketplace country or an OSS-registered VAT ID for companies based abroad
- Details about your product offerings
Depending on your company’s legal structure, we will also require:
- A trade license or an excerpt from the commercial register
- Valid identification documents for all company representatives
- Verification of shareholding percentages (applicable only for partnerships)
3. How can I manage my product listings?
You have four options for listing your products on our marketplace:
Through Software Partners: Connect to our marketplace using one of our over 110 software and middleware providers. This integration allows you to automatically import your product and offer data from your shop to our platform. You can find a complete list here.
Using Our Open API: You can also connect via our open API by creating your own integration from your system to our platform.
CSV Upload: Another option is to upload your product information using CSV files. You can utilize our CSV templates to enter data for multiple EANs and import the files directly through the Seller Portal.
Manual Listing: Lastly, you can manually enter your products in our seller portal.
Additionally, consider using Marketplace-connect to synchronize your inventory across multiple platforms seamlessly.
4. What Support is Available for Sellers?
Personalized Seller Support: Receive dedicated assistance in multiple languages to help you navigate the marketplace.
Customized Performance Evaluations: Benefit from tailored performance checks to optimize your selling strategy.
Comprehensive Marketplace Services: Access a range of supportive services designed to enhance your selling experience.
If you need help integrating the Marketplace-connect app with Kaufland, please reach out to us at support@tom-it.nl.
5. What Fees Are Associated with Selling on Kaufland Global Marketplace?
When selling with Kaufland Global Marketplace, there is a monthly basic fee and variable sales commissions. The monthly fee is €39.95 and includes a variety of services, such as:
- Unlimited product listings
- Automated multi-channel marketing through external channels (SEO, SEA, Google Shopping, price comparison sites)
- Payment processing services
- Dedicated support for sellers and customers
If you sell on multiple Kaufland marketplaces, you only need to pay the monthly basic fee for one marketplace. The sales commission varies by category, ranging from 4% to 16%. You can find a detailed overview here. Commissions are calculated only on completed sales, excluding returns or cancellations.
6. How do I sync my inventory and orders from Kaufland to other marketplaces?
The Marketplace Order Connector app simplifies the process of importing orders from various sales channels into your shop. Given the multitude of marketplaces available today, managing orders across different systems can be challenging.
With our app, you can effortlessly sync your bol orders with your shop, allowing you to focus on selling without the hassle of manual updates. This integration ensures you never miss out on potential customers, streamlining your operations and enhancing your multi-channel selling experience.
Feel free to consult our help guides or contact support@tom-it.nl
