How to Improve Amazon Listing for Success?

Whether you’re a newbie or an experienced Amazon seller, we understand your desire to increase your sales and make more money. Who wouldn’t want that, right?

However, we know that it can be challenging to figure out the best way to achieve these goals. But don’t worry, we are here to help!

We have put together 10 proven tips and tricks that have worked wonders for Amazon sellers in the past.

Even if you think you are doing everything right, you might just find a new tip that you haven’t considered before.

So, go ahead and check out these strategies to improve Amazon listing and skyrocket your sales.

1. Incorporate Relevant Keywords in Product Listing

If you sell on Amazon, the first and most important tip to improve Amazon listing is to optimise it using strategic keywords.

You can use any keyword research tool like Google Keyword Planner, Amazon’s keyword tool, or third-party tools like Semrush or Ahrefs to find the keywords that people often use.

Once you have these keywords, you can add them to your product description and attract more potential customers to your listing.

2. Use Compelling Product Titles and Descriptions

When choosing a title for your product, make sure it’s interesting and clearly communicates what it’s all about. After all, it is usually the first thing potential customers will see!

Similarly, when it comes to describing your product, focus on using words that will compel people to buy it. Highlight all of its features and how it can make a difference in their life. It’s best to keep things simple with short sentences and bullet points that are easy to read. Don’t forget to include important details like size, specifications, and any special features that make your product unique.

The goal is to provide customers with enough information to make them feel confident in their purchase!

3. Make a Difference with High-Quality Visuals

The downside of selling products online is that the customers cannot physically see what they are buying. Therefore, to make up for it, a seller must include visually pleasing images of the product. Make sure to use high-quality photos that showcase your product from different angles and really highlight its best features.

To give customers a sense of what your product is all about, consider including some lifestyle photos of it. And if you want to take things to the next level, you can also add videos to show off your product and explain how it works. Videos can highlight the best parts of your product and demonstrate how to use or assemble it better than images.

4. Price Your Products Competitively

If you’re selling on Amazon, it’s always a good idea to keep an eye on your competition. Amazon shoppers like to compare prices before making a purchase.

So, if you want your product to stand out, it’s important to regularly check the prices of similar products and adjust your pricing strategy accordingly. This way, you can stay competitive and attract more customers.

5. Analyse Your Competitor’s Keywords

To improve your Amazon listing, you have to keep an eye not only on your competitors’ pricing but also on the keywords they are using.

Just look at their product titles and see if any words pop up frequently. If many competitors are using the same word, it’s probably a helpful word to use for your own product.

6. Make Use of Promotions and Bundle Offers

How many times have you bought a product just because there was a “buy one, get one free” offer on it? Plenty of times, we’re sure. Therefore, if you offer discounts or special deals for a limited time, you can get your products noticed by more people and also improve Amazon listing.

Amazon loves to showcase products with promotional and bundle offers, so when customers see that you are offering one, they will definitely choose your product over others.

7. Leverage the Power of Positive Reviews 

If you are running an Amazon business or using Shopify sell on Amazon, you must know how important it is to have good reviews for your products. Positive reviews help gain the trust of customers and increase the chances of your product being sold.

Almost 88% of people trust online reviews just as much as they trust recommendations from their friends.

So, how can you get more positive reviews? By using Amazon’s ‘Request a Review’ feature.

You can ask the customers who have bought your products to share their thoughts about them. Be polite and provide excellent customer service to increase the chances of getting positive reviews.

8. Use Negative Keywords

Did you know that negative keywords can help improve Amazon listing and increase your sales? Negative keywords make sure that your ads are only shown to people who will probably buy your products.

For this, you need to keep an eye on your reports to see which words people use to find your ads. If some words get lots of clicks but not many sales, you should avoid using them. Also, you’ll find that a few words are too similar and compete against each other.

Once you know which words to avoid, you can tell Amazon not to use them for your ads. This will help you be more specific about when you want your ads to show up.

9. Address Negative Reviews

Getting good or bad reviews is a part of selling on Amazon. The secret lies in how you handle them!

If you get positive reviews, your product already has an edge over your competitors. However, what do you do in case you get a negative review? You address it!

Dealing with negative reviews quickly and professionally is super important! It shows potential buyers that you genuinely care about making them happy and resolving any issues they may have.

10. Use A+ Content  

And lastly, to improve Amazon listing, you can also use A+ content.

What is A+ content, you ask? Well, it’s an exclusive feature by Amazon for sellers that helps them jazz up their product descriptions with creative text and images, custom titles, high-quality videos, charts, infographics, and product comparison tables.

Using A+ content can help sellers get more visibility for their products, leading to more sales. To get this upgrade, all you have to do is sign up for Amazon’s Brand Registry Program.

Wrapping Up

If you want to sell on Amazon successfully, it is important to stay in the limelight. And for this, you need to improve your Amazon listing.

In this guide, we have discussed 10 tips to improve Amazon listing for instant success! We hope they will come in handy to help boost your sales.

And here’s a bonus tip: If you’re selling on different platforms and finding it hard to keep up with everything, Tom IT Marketplace Connect is here to help.

It is a Shopify Amazon integration tool that handles all your Amazon orders, keeps track of your inventory, and provides instant updates.

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